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Regular version of the site

News by Shafranskaya, Irina N.

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Nov 14 – Nov 16

International School for Students and Early Career Scientists: 'Quaternions, Geometric Algebras, and Applications'

online
Dec 1 – Dec 5
BRICS Lex Model

Deadline for submitting applications - September 5, 2025 

Dec 3 – Dec 5

XIII Annual Conference on the World Economy 'BRICS and Rethinking the Global Economic Order'

Irina Shafranskaya: ‘Marketing is Becoming More about Informatics and Less about Creativity’

One of the largest international academic conferences on marketing, Global Marketing, recently took place in Singapore. Irina Shafranskaya, Dean of the Faculty of Management at the HSE campus in Perm, and Dmitry Leontiev, a fourth-year student, presented a joint study that investigates the specifics of online and offline consumption of films. Irina Shafranskaya shared her impressions of the trip.